hadrian internet security from the outside in

client: fdc / hadrian

Hadrian arms businesses with proactive security insights from a hacker’s perspective

BRAND
POSITIONING
Hadrian brand logo

hadrian draws inspiration from the roman empire and hadrian's wall, we blended this into its visual and verbal identity

Using cloud technology and machine learning, Hadrian provides detailed security insights from a hacker's perspective. Our visual language, inspired by programming languages like Python, incorporates digital elements for a unique identity.

Hadrian python code concept
hadrian brand guidelines
hadrian brand guidelines
hadrian brand guidelines
hadrian brand guidelines]
hadrian brand guidelines
hadrian brand guidelines
hadrian brand guidelines
hadrian brand guidelines
hadrian pin badge

Our unique perspective used stylised parentheses inverted, mirroring our messaging: because hackers know hackers best.

The "H" letterform makes its debut through the Roman adaptation of the alphabet. In a seamless fusion of the old and new, the broader brand fully embraced stylised programming symbols, utilising them to craft illustrations, patterns, and feature graphics.

hadrian brand posters
hadrian initial sketched concepts
hadrian brand mark exploration

there's nothing more disruptive than hacking, and that's precisely what the brand aimed to achieve.

We armed Hadrian with a comprehensive brand toolkit aimed at disrupting and staying ahead visually for an audience comprising both C-level decision-makers and ethical hackers. Detailed brand guidelines, creative assets, and templates empowered an in-house team to market from the inside out.

hadrian enamel badges
hadrian fly posters
hadrian brand stationery
hadrian billboards
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